The Innovation Process - How Knowledge is Generated
Auteur(s) Lettig (A01)
Editeur(s) EMS GEODIF
Collection(s) Business Science Institute
Ean :
9782386301124
Date de parution :
30/07/2024
Résumé :
The book offers insights and strategies to help companies and managers generate and manage knowledge, enabling the successful implementation of innovations and digitalization projects. It outlines the customer and employee engagement activities necessary to transform information into actionable knowledge.
By addressing the pragmatic applicability of the innovation process for fostering a growth mindset and customer centricity, the book emphasizes that information becomes knowledge only when sorted and given context and made usable by the company.
Developed using case studies and interviews from the financial services, life sciences, and technology industries, the book introduces a pragmatic innovation process and knowledge generation framework. It presents seven practical guidelines to support managers in achieving their innovation goals. Disponible, expédié sous 2 à 6 jours
20.00 €