Why we should trust global entrepreneurs - 40 year's experience in challenging times
Big companies get bad press. Globalization is the root of all evil. Capitalism is scorned by all. However, the bad behavior of some should not ruin things for all. There are many people who get real personal satisfaction from business by building trusting relationships.
This journey, that many experience but few put in words, is the subject of Xavier Fontanet's book. His years spent working in the market economy have led him around the world to discover many new cultures. He tells us his story, which is not just about figures, with energy and conviction, while describing the murky world of multinationals with perfect clarity. Loving your job and loving your fellow human beings is not as impossible as it is made out to be.
2010 Prize for Economic Excellence